What one wears, how one wears it and when one wears it constitutes expressions of degrees of social freedoms and influences. Societal is more than a clothing label – its a call to action that connects people with the new and next of fashion, style, culture and art. Societal has a woven shared spirit that thrives on […]
The fashion world is all about new trends and designer clothing. We can get so caught up in the latest trends and what is mainstream that we forget, or may even be ignorant to the horrendous methods in which these products are made, and how they directly contribute to animal cruelty. Animal materials are vastly […]
The standard for customer satisfaction and value is gradually shifting from product quality or famous brand names. Consumers are beginning to associate with brands that reflect their values, and this bias is fast becoming a trend in most industries, fashion inclusive. The line of thought is simple; if my money helps promote a brand, such […]
Now, many companies and individuals are focusing on making a statement with their clothing, not about themselves but the world around them. Political t-shirts and political fashion is moving its way from the red carpet of the Oscar “Time’s Up” movement and the halls of Congressional Democrats arriving at the State of the Union in all white, […]
Dean Jones founder of Societal, started his ethical fashion journey several years ago. Like many things, it started in the most unexciting way: through a Google search. Dean browsed through websites of ethical streetwear brands. But even though he fell in love with many brands’ stories and their commitment to ethical labour and sustainability, there was one […]
Being ethical with your fashion is thought to be expensive, but why? We explain that the answer is fairly complicated. As consumers, you are faced with difficult decisions every day. All consumers seek to maximize their preferences while fitting their budget, desires, and ethical values. However, some people are genuinely concerned with things like climate change, workers’ rights, […]