The 100% Human Collection is simplistic and therefore more impactful in its message and aims to increase tolerance and acceptance of different groups of people and stands as a reminder that no matter where you come from, or what religion, ethnicity, culture, or social class you belong to – you are a human being first of all. Violence, racism, aggression, and anger result from demonizing or objectifying a person or groups of people. When a person or group is viewed as less than human, other people are no longer required to offer them the same respect, sympathy, or concern.

The 100% Human movement is thriving and continually growing. There are now annual gatherings in London, New York, and Sydney. It’s important for human rights to acknowledge the one vast, transcendent common denominator of our lives: we are all human beings. Our mutual identity and common memories are more important, necessarily than secondary information like our views, our politics, or even our sports team allegiances.

This is one of the moments where you step into a win-win textbook situation if you want to get cool, affordable clothing made from high-quality fabrics and also help a great cause because all human beings are born free and equal in dignity and rights.