Social Justice

SOCIETAL® is more than a progressive political streetwear label – its a call to action.

Big business has been enabled by political insiders to take over our wealth and subvert our democracy, fueling poverty, inequality and injustice everywhere. Financial markets, one-sided trade agreements, and privatisation all take control out of the hands of ordinary people, especially the poorest.

Right now, there’s an immense sense of doubt about the future, but we can be sure of one thing: the battle for equality will continue. Nearly everywhere, oppressed communities remain. They are social groups or people who are refused inclusion in conventional economic, political, cultural and social practises. In the end, targeting or ignoring one community will influence the whole of society.

A better future is possible: a world where our resources and decisions about how they’re used lie in the hands of the many, not the few; a world where resources are open to us all, not only to those who can afford them.

We are caught in an inescapable network, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.

Societal support organisations, activists, and philanthropies engaged in the fight for an open, just, and habitable world. Our political clothing reframes issues, engages new audiences, and ultimately drives targeted action that has the potential to shift policies and change public narratives.

Societal has pledged 1% sales profit for humanity to Inspire and facilitate sustainable, long-term, giving that intentionally fights extreme poverty and injustice in the world’s toughest places.

There are no two more fitting quotes than these at a time when social inequality seems as rampant as ever, to remind us of the rhythm and urgency of change. The ‘transformation’ that Marge Piercy describes is relational: we need each other, we inspire change in each other, and we provide doorways for each other. This is the story of SOCIETAL’s preservation and social justice roots.